Description
Prospecting is the first step in a sales process and is used to find potential buyers. Lead generation is related to marketing and works on converting interest into sales. Leads can come from various sources such as the Internet, through personal referrals, through advertisements, and the purchase of lists of potential clients. Understanding and knowing how to manage these sources is key to turning prospecting into a sale.
The Prospecting and Lead Generation course teaches a core set of sales skills and covers how to improve on almost every aspect of a sales strategy.
Topics Include:
- Prospecting
- Traditional Marketing Methods
- New Marketing Methods
- Generating New Leads
- Avoiding Common Lead Generation Mistakes
- Educating Prospects
- The Pipeline
- Following up on Communication
- Tracking Activity
- Creating Customers
