Deciding to attend a trade show is a large investment for any company and preparation is essential. Every person in a booth is an ambassador to the company. Trade show attendees usually plan a list of whom they're going to visit before ever entering the convention centre doors. The Trade Show Staff Training course provides the right tools to succeed. A successful trade show will benefit a company on many levels and it can cost half as much to close a trade show lead as it is to obtain new leads through other means. Topics Include: Pre-Show Preparation Booth Characteristics and Setup During the Show Qualifying Visitors Engaging the Right People The Rules of Engagement After the Show

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Learning how to sell successfully is done through developing the right skills. By learning to communicate with customers, build lead lists, and sell the company’s services with authority, anyone can be a successful sales person. The Top 10 Sales Secrets course teaches the specifics of how to develop the traits to be a successful sales person and how to build positive, long-lasting relationships with customers! Topics Include: Effective Traits Knowing Clients Product Leads Authority Building Trust Relationships Communication Self-Motivation Goals

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Phone etiquette is a highly valuable tool to have in an employee's skill-set. Improving phone skills can increase confidence, improve sales, and help gain new customers. A more confident employee is also one that is happier, and happier employees will produce happier customers. The Telephone Etiquette course teaches the skills to increase productivity and improve performance. It covers recognizing the different skills used between inbound and outbound calls along with knowledge on how to deal with rude or angry callers. Topics Include: Aspects of Phone Etiquette Using Proper Phone Language Eliminating Phone Distractions Inbound Calls Outbound Calls Handling Rude or Angry Callers Handling Interoffice Calls Handling Voicemail Messages Methods of Training Employees Correcting Poor Telephone Etiquette

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Social media is a staple of modern life. It is so enmeshed in the way we communicate that companies have little choice but to engage social media as part of their marketing strategy. Before implementing any social media strategies, it is important to take the time to understand the benefits as well as the risks. The Social Media Marketing course teaches the specifics of how to effectively use social media marketing. It covers how to utilizing different social media platforms and the best ways to reach current and potential customers for marketing. Topics Include: Facebook YouTube Twitter LinkedIn TikTok Pinterest Tumblr WhatsApp Snapchat Instagram

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Servant leadership can seem like a contradicting term, but it is becoming a very popular tool in many businesses. Servant leadership is a philosophy that involves focusing on others, on their success, and in turn building better relationships that benefit both manager and employee. Servant leadership shows that managers can be great leaders while boosting their employee’s confidence and furthering their success at the same time. The Servant Leadership course will focus on the growth and development of employees and ensuring their success. In doing so, the leader succeeds when their employees do. With a business team, servant leadership can not only help employees achieve and grow, but it can also benefit their leaders and the company as a whole. Topics Include: What is Servant Leadership? Leadership Practices Sharing the Power Characteristics of a Servant Leader Barriers to Servant Leadership Building a Team Community Being a Motivator Being a Mentor Training Future Leaders Self-Reflection

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Although the definition of a sale is simple, the process of turning someone into a buyer can be very complex. It requires knowing how to take potential interest and turn it into something that merits spending hard-earned money. The Sales Fundamentals course covers the basic sales process, important sales tools to have and techniques to seal the deal no matter the size of the sale. Become more confident, handle objections, and learn how to be a great closer. Topics Include: Understanding the Talk Getting Prepared to Make the Call Creative Openings Making Your Pitch Handling Objections Sealing the Deal Following Up Setting Goals Using a Prospect Board

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Prospecting is the first step in a sales process and is used to find potential buyers. Lead generation is related to marketing and works on converting interest into sales. Leads can come from various sources such as the Internet, through personal referrals, through advertisements, and the purchase of lists of potential clients. Understanding and knowing how to manage these sources is key to turning prospecting into a sale. The Prospecting and Lead Generation course teaches a core set of sales skills and covers how to improve on almost every aspect of a sales strategy. Topics Include: Prospecting Traditional Marketing Methods New Marketing Methods Generating New Leads Avoiding Common Lead Generation Mistakes Educating Prospects The Pipeline Following up on Communication Tracking Activity Creating Customers

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A good proposal doesn’t just outline what product or service is being created or delivered. It does so in such a way that the reader feels it is the only logical choice. Gathering the right information and presenting a professional product are some of he first steps to writing great proposals. The Proposal Writing course reviews the most common types of proposals and teaches each step of the proposal writing process. It reviews the need for understanding why the proposal is being written to effective information gathering, writing skills and proofreading to create that final, professional product. Topics Include: Understanding Proposals Beginning the Proposal Writing Process Preparing an Outline Finding Facts Writing Skills Writing the Proposal Checking for Readability Proofreading and Editing Adding the Final Touches

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Many studies have found that public speaking is the number one fear among most people but is also one of the skills that can make or break a person’s career. Good public speaking requires a strong set of skills that complement presentation skills. The Presentation Skills course provides presentation skills to make speaking in public less terrifying and more enjoyable. It includes topics such as how to create a compelling presentation using various types of visual aids and how to enhance communication skills to engage an audience. Topics Include: Creating the Program Choosing Your Delivery Methods Verbal Communication Skills Non-Verbal Communication Skills Overcoming Nervousness Creating Fantastic Flip Charts Creating Compelling PowerPoint Presentations Wowing them with the Whiteboard Vibrant Videos and Amazing Audio Pumping it Up a Notch

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Experiencing a sales objection can be a disheartening event without the tools to know how to eliminate the objection and push through to get that sale. Even the best quality services or items can be turned down, and learning how to overcome these denials will be of great benefit. The Overcoming Sales Objections course is an essential part of the sales process, as it will open up a whole new set of opportunities. It will produce new sales and provide an ongoing relationship with new clients. Objections will always occur no matter the item being sold or presented. It’s the action taken after that counts. Topics Include: Three Main Factors Seeing Objections as Opportunities Getting to the Bottom Finding a Point of Agreement Having the Client Answer Their Own Objection Deflating Objections Unvoiced Objections The Five Steps Dos and Don'ts Sealing the Deal

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Multi-level marketing, also known as MLM, is a business marketing strategy that many companies use in order to encourage current agents to perform while at the same time growing teams through recruiting and training new agents. This tactic of marketing helps boost the company’s sales force not only from the sales of the primary agent, but also from the sales and profits of the agents they have recruited. The Multi-Level Marketing course teaches the specifics of how multi-level marketing works and how to effectively source agents. For many companies, it can prove to be a valuable tool for not only building revenue, but also for building marketing and networking circles. Topics Include: How Does Multi-Level Marketing Work Building a Contact List Recruiting New Agents Training MLM Agents Sponsorship/Mentorship Providing Marketing Presentation Training Providing Social Media Training Providing Training in Recruitment Providing Ethics Training

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Finding the right incentive for each member of a sales team can be done through finding the right motivation and works best when developed internally. The right incentives can be found through better communication and mentoring. The Motivating Your Sales Team course teaches how to create the right motivating environment to shape and develop sales teams through healthy competition. Instilling better motivation in a team will ensure an increase in performance and productivity. Topics Include: Creating a Motivational Environment Communicating to Motivate Training Your Team Emulating Best Practices Providing Tools Finding Out What Motivates Employees Tailoring Rewards to the Employee Creating Team Incentives Implementing Incentives Recognizing Achievements

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Effectively managing a company’s image requires strategic communication planning. Understanding the practical and hands-on tools needed to develop a skillset in dealing with the media and the public is paramount to an organization’s image. The Media and Public Relations course teaches successful methods of communicating a company’s value to the public. It covers the importance of crisis planning and how to ensure employees remain up-to-date on company relations and what their role is in managing the image of the company. Topics Include: Networking for Success The Meet and Greet Dressing for Success Writing Setting Goals Issues and Crisis Communication Planning Social Media (The PR Toolkit) Employee Communications

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Marketing is an essential element for any business. It can be that one missing piece of the puzzle, and when it fits, the big picture is revealed. The benefits of marketing are endless and without it most businesses cannot grow to their full potential. The Marketing Basics course provides a basic knowledge of marketing and teaches tips on how to use marketing to build and grow a business. Marketing continually evolves and having a new perspective can assist with marketing decisions. No matter what the product or service is, all businesses can benefit with a better understanding of marketing. Topics Include: What is Marketing? Common Marketing Types The Marketing Mix Communicating the Right Way Customer Communications Marketing Goals The Marketing Funnel Marketing Mistakes

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Marketing has changed dramatically over the last decade. Marketing is all about communicating, and the Internet has completely changed the way people communicate. The Internet is a marketer's dream come true, especially with social media which provides low-cost marketing tools that can reach a large audience. The Internet Marketing Fundamentals course provides a great set of skills to market a business online. Content is the king of Internet marketing, and understanding how to utilize great content is crucial. Understanding online marketing fundamentals is the key to growing any business. Topics Include: SWOT Analysis in Marketing Marketing Research Real Time Marketing Brand Management Social Media SEO Basics Website Characteristics Capturing Leads Campaign Characteristics

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In the age of online shopping and technology, in-person sales can be easily overlooked. Personal contact in the world of sales is as important now as ever before but not all employees are confident with in-person sales techniques. The In-Person Sales course will teach the specifics of what it means to become an effective salesperson, and what the steps to success are with in-person sales. It focuses on the importance of connecting with customers and how to effectively move customers through the sales process. Topics Include: In-Person Sales Examples of In-Person Sales Sales Funnel Preparation Presentation Engagement Commitment Sell Loyalty Expanding

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High Performance Teams (Remote Workforce) are organizations, teams or groups working in a virtual environment that are focused on achieving the same goals. Bringing team members together through a virtual environment can be a challenge task but by learning to identify those challenges it is easy to push through to success. The High Performance Teams (Remote Workforce) course covers the importance of understanding and managing the way people interact in a remote environment. It teaches how to build collaborate teams that can effectively communicate in a remote setting and it provides the tools to help create teams that can accomplish any task. Topics Include: Remote Workforce High Performance Teams Characteristics of High Performance Teams How to Create Teamwork Types of Communication Training Your Team Managing the Team Effective Team Meeting How-to Keeping Happy and Motivated High Performance Team Don’ts with High Performance Teams

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High Performance Teams (Inside the Company) are organizations, teams or groups working inside an office environment that are focused on achieving the same goals. Bringing team members together can sometimes be a challenging task but by learning to identify those challenges it is easy to push through to success. The High Performance Teams (Inside The Company) course teaches the importance of developing a core set of high performance skills. It provides the tools to understand and manage the way people interact in an office setting and helps position high performance teams to accomplish any task. Topics Include: The Benefits of High Performance Teams Challenges of High Performance Teams How to Build and Lead High Performance Teams Characteristics of High Performance Teams Roles of an Effective Team Leader Traits of Great Leaders Leading High Performance Teams Ideas for Motivating High Performance Teams Steps to Retaining High Performers Augmenting Team Performance

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Events do not just happen, they take time to plan, develop, and create. Hosting a great event means having excellent planning and administrative techniques. They are the basis of producing engaging events that leave a positive and lasting impression on each attendee. The Event Planning course explores ways to work with vendors, security, technicians, and wait staff. It touches on the various event types such as awards ceremonies, charity events, and business conferences to teach the skills required to pull off a successful event. Topics Include: Types of Events Brainstorming Types of Entertainment Support Staff Technical Staff Vendors Finalizing the Plan Administrative Tasks Getting Organized Post Event Activities

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Rewarding employees through various recognition programs is a fantastic investment. They have been shown to increase productivity, employee loyalty, and increased safety. Being appreciated reaps great rewards and praise and recognition are essential to an outstanding workplace and its employees. The Employee Recognition course will show how implementing even the smallest of plans can create value and how the cost of employee recognition is minimal in relation to the benefits that will be experienced. It provides the tools for creating programs that fit an organization and gives tips on how to maintain them and keep teams engaged.   Topics Include: The Many Types of Recognition Programs Designing Employee Recognition Programs How To Get the Buzz Out About Your Program It Starts from The Top! Creating A Culture of Recognition The Best Things in Life Are Free! A Small Gesture Goes a Long Way Pulling Out the Red Carpet The Don’ts of Employee Recognition Maintaining Employee Recognition Programs

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Webinars are great low-cost training options to reach large audiences. They can be used to market a new or improved product, train employees, demonstrate a new task, or have meetings with employees located throughout the globe. The Creating a Great Webinar course is all about providing the tools to have a great interaction between the presenter and the audience. It helps to develop the skills needed to promote, host, or facilitate great webinars and shows how to use knowledge and passion around the content being presented to produce an engaged audience. Topics Include: What Can a Webinar Do? Successful Webinar Criteria Finding the Right Format Marketing and Social Media Drive Up Registration Leading Up to Your Webinar Presentation Tips Interacting With Your Audience Mistakes To Avoid Post Event

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Customers want a well-educated agent when they contact a business and want reassurance that the person answering their questions knows what they are talking about. Training staff and providing information that is needed to effectively assist customers is paramount to any successful business operation. The Contact Centre Training course teaches how to provide a great customer experience by developing skills on how to deal with difficult costumers, build rapport, and how to have great listening skills. It focuses on increasing overall customer satisfaction throughout an organization. Topics Include: It Starts at the Top Peer Training How to Build Rapport Learning to Listen Manners Matter - Etiquette & Customer Service Handling Difficult Customers Getting the Necessary Information Performance Evaluations Training Doesn’t Stop

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Coaching is not just for athletes. More and more organizations are choosing to include coaching as part of their instruction. Coaching salespeople, when done correctly, will not only increase sales, it will have a positive impact on the community and culture of a company. The benefits of coaching salespeople are numerous and worth exploring. The Coaching Salespeople course provides the specifics of how to develop coaching skills, how to understand the roles and responsibilities of coaching as well as the challenges that coaches face in regards to working with salespeople. Topics Include: What Is a Coach? Coaching Process Inspiring Authentic Leadership Best Practices Competition Data Maintenance Strategies Avoiding Common Mistakes

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Good phone communication is a highly valuable tool to have in an employee’s skill-set to build confidence, improve sales, and help gain new customers. A more confident employee is known to produce happier and more loyal customers. The Call Centre Training course can help lower costs related to turnover by teaching skills to improve productivity and performance. It covers evaluating metrics and coaching participants to reach their potential, and provides tips to keep skill-sets at a high level. Topics Include: Getting Started The Basics Phone Etiquette Tools Speaking Like a Star Types of Questions Benchmarking Goal Setting Key Steps Closing

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